Setting Your Price

How do You Determine Your Asking Price?

You obviously want to sell your house for the highest possible price. You may even have a number in mind. But, how do you determine if that number is reasonable? You may be concerned that:

  • If you list your house too high, few buyers, if any, will see it.    It will sit on the market too long and lead buyers to wonder what’s wrong with your house that it is not selling.    Then you are must decide to lower your asking price or pull your house off the market.
  • If your price is too low, you could end up leaving thousands of dollars on the table.

These are very big decisions.   I would say, “Not to worry” but you will.   It’s only natural.   It’s my job to give you all the information that I have that will help you make those decisions and to consult with you on the possible outcomes of each option you consider.   The “trick” is creating a pricing strategy that will pique the interest of qualified buyers – and set the stage to get you the highest sale price possible.  I’m also a specialist in the local market, so I know what properties like yours sell for (versus their list price), and my goal is to get yours sold at the high end of that range in the quickest possible time.

I begin by getting to know your property and all its desirable features. Then I make some calculations to determine its Current Market Value. That value is based, in large part, on what similar houses in the area have sold for recently,but other factors are also weighed and considered.

Of course, buyers won’t pay for the sentimental value you place on your house. But special features such as hardwood floors, a newly renovated kitchen or bathroom, or a beautiful backyard patio can have an impact on how quickly a property sells and for what price. I’ll help you understand all the factors that go into setting the list price, and ensuring it is just right for the marketplace and your goals.

Curious as to what your house is likely to sell for in today’s market? Please submit the form below, call, or e-mail me for a no-obligation Personal Consultation.    I am here to help you and give you all the information you need to make a fully-informed and educated decision.


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